Research

The Corporate Reputation Report.

Augur publishes the Corporate Reputation Report, an event study series built on Steel City Re data — the insurance industry's 25-year actuarial record of reputation value. Each part isolates one question and answers it with the market's own numbers. Downloads are open; no registration is required.

Part I10 September 2026 · 139 events · 114 companies

Reputation value protects equity in a crisis.

Across 139 events at 114 public companies, those entering in the bottom quarter of reputation value took a median peer-relative drawdown of −20.1%; everyone else, −8.5%. That 11.7-point differential is on the order of $1.2B on a $10B company. Higher-reputation companies fall less; the study finds no evidence that they recover faster.

−20.1%
Bottom quarter
−8.5%
All other companies
Download PDF29 pages · Association, not causation.
Median equity drawdown by reputation-value quartile at crisis onsetPercent
Top quarterSecond quarterThird quarterBottom quarter−8.3%−8.0%−11.0%−20.1%0−10−20

Equal-size quartiles of pre-event reputation value, 139 events; drawdown is the minimum peer-relative market-cap change over weeks 0–26. Source: Augur Corporate Reputation Report, Part I (2026). Association, not causation.

Part II19 October 2026 · 40 events · Five crisis classes

When the bill arrives.

Market and reputational damage across five classes of corporate crisis — executive misconduct, regulatory action, litigation, operational failure and labor strikes. In every class the market bottomed first and reputation bottomed later, by six weeks to nine months. In the courtroom classes, the reputational damage ran two to three times the market damage.

−26.9%
Operational failure, median market trough
−24.0%
Executive misconduct, median reputational trough
Download PDFAssociation, not causation.
Part IIIIn production

Marketing campaigns that became reputational events.

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